To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo (NYSE: PEP), has once again joined forces with the NFL to educate athletes, parents and coaches about heat-related illness and the importance of proper hydration and nutrition before, during and after practices and games. As part of the 2010 Beat the Heat program, NFL players, coaches and their families will lead hydration awareness efforts and help raise funds for two organizations dedicated to preventing heat-related illnesses – the Korey Stringer Institute (KSI) and the Kendrick Fincher Memorial Foundation (KFMF).

“What athletes, parents and coaches need to know is that heat-related illnesses are largely preventable,” said Douglas Casa, Ph.D., Chief Operating Officer of KSI, which is housed at the University of Connecticut. “The Beat the Heat program aims to raise awareness about this issue and provide educational resources to optimize the prevention, recognition, and treatment of heat-related illness during the summer practice season.”

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