Summer

WhyteSpyder Integrated Marketing Agency has partnered with Kendrick Fincher Hydration for Life to raise awareness for one very important issue. Read More

“108˚: Critical Response”

By Rhonda Fincher / October 22, 2014 / Uncategorized / No Comments

When my son Kendrick died from heat stroke in 1995, there was very little information on heat illness prevention and few people were discussing how to prevent it. Over the years, I have found some great folks who are promoting heat illness prevention within their scope of influence. Some of them are featured on the […]

The agony of the heat: coaches, players need to be aware of heat danger

By Mike Mueller / August 8, 2011 / News / No Comments

For the thousands of high school and junior high school athletes in Arkansas who suited up for the first days of fall football practice this week, the most dangerous element they’ll face on the field this month might not be hard-hitting teammates, irate coaches or errant footballs. It may be the conditions in which they […]