Kendrick Fincher Hydration for Life Summer Newsletter!
Check Out Our New Summer Newsletter!
Read MoreKendrick Fincher Hydration for Life Aims to Prevent Heat Stroke
WhyteSpyder Integrated Marketing Agency has partnered with Kendrick Fincher Hydration for Life to raise awareness for one very important issue. Read More
Read More“108˚: Critical Response”
When my son Kendrick died from heat stroke in 1995, there was very little information on heat illness prevention and few people were discussing how to prevent it. Over the years, I have found some great folks who are promoting heat illness prevention within their scope of influence. Some of them are featured on the […]
Read MoreThe agony of the heat: coaches, players need to be aware of heat danger
For the thousands of high school and junior high school athletes in Arkansas who suited up for the first days of fall football practice this week, the most dangerous element they’ll face on the field this month might not be hard-hitting teammates, irate coaches or errant footballs. It may be the conditions in which they […]
Read MoreHydration Spotlight
As I watched my son arrive by helicopter and while his still body was wheeled into Arkansas Children’s Hospital in Little Rock that August night in 1995, I knew that this was so wrong—my child, so sick with heat stroke. As the days wore on through our 18 days of hoping, I discovered that Kendrick […]
Read MoreArkansas Author: Rhonda Fincher
After Kendrick died I read many books on grief. However, I felt that they fell short of understanding the pain that I was really going through. Two years after Kendrick died and I had written many letters to him, I realized that my letters would tell a story of grief from a more personal perspective. […]
Read MoreKendrick Fincher Foundation receives donation
Through the interest of Gentry seventh-grade football player Keeten Jones, a gift of $500 was presented to the Kendrick Fincher Foundation on Sept. 29 to assist the organization in educating athletes and coaches on the importance of maintaining good hydration during physical activities and preventing heat-related illnesses on hot days. Read the full story here.
Read MoreCritical Information for Staying Hydrated
Fifteen years ago I learned that heat illness can kill and that proper hydration is one way to prevent heat illness. I also learned that it is necessary to TEACH proper hydration. It was 15 years ago at this time that my son Kendrick was in Children’s Hospital in Little Rock. Our healthy 13-year-old son […]
Read MoreKENDRICK FINCHER FOUNDATION View From Top Yields Funds
BENTONVILLE — About 300 Kendrick Fincher Hydration Foundation supporters gathered on the ninth floor of the Bentonville Plaza building on April 17 for the inaugural A View from the Top fundraiser. The event garnered approximately $15,000 for the charity that promotes proper hydration and prevention of heat illness through presentations to school children, athletes, coaches […]
Read MoreGatorade, NFL launch “Beat the Heat” campaign
To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo (NYSE: PEP), has once again joined forces with the NFL to educate athletes, parents and coaches about heat-related illness and the importance of proper hydration and nutrition before, during and after practices and […]
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